Shopify agency
Shopify agency in Denmark — when the platform is enough.
We set up Shopify so you can sell without building a store from scratch. And we say no when custom is right — before you spend months on the wrong track.
Advice before code
Shopify first — custom only when necessary.
Many Danish webshops do not need a purpose-built ecommerce system. Shopify covers catalogue, checkout, payments, and operations for a large share of B2C — and some B2B — if you accept the platform’s boundaries.
FlareTech helps you choose: Shopify theme and apps when that is enough; headless or custom when checkout, pricing, or integrations cannot carry the business.
We are based in Zealand and work with teams across Denmark. Geography is honest — delivery is what counts.
What we do
Shopify setups you can keep running.
From theme and apps to integrations — with clear boundaries for what belongs in Shopify.
Theme and storefront that convert
Fast, mobile-friendly experience without unnecessary app spaghetti.
Apps and integrations with restraint
Only what you need. Every app is an ops and security decision.
Headless Shopify when the frontend must be separate
Next.js in front of Shopify when you need tighter control of UI and SEO.
B2B flows when the platform reaches
Customer groups, pricing, and self-service — inside Shopify’s model, or honestly: outside it.
Migration from Woo/older shops
URL mapping, redirects, and catalogue transfer without needlessly losing ranking.
Honest exit ramp
If Shopify is not enough, we say so early and point to custom ecommerce instead.
Watch out
Common traps we avoid with you.
Too many apps
Each app adds complexity and risk. We prioritise native features first.
Custom that should have been Shopify
Building checkout or catalogue yourself ‘because we can’ is expensive to own.
Shopify that should have been custom
Complex B2B pricing, heavy ERP flows, or marketplace logic often need more than apps.
SEO forgotten in migration
Redirects and metadata are part of the project — not an afterthought.
FAQ
Shopify agency — short answers
Are you an official Shopify Partner?
We build and advise on Shopify as part of our ecommerce service. Ask in discovery if you have specific partner requirements for your setup.
When is Shopify not enough?
When core business flows require paths Shopify cannot carry without fragile workarounds — typically complex B2B, special checkout needs, or deep ERP logic.
Can you do headless Shopify?
Yes. Next.js in front of Shopify is a strong pattern when UI and SEO must be tightly controlled — but it is more to operate than a theme.
Do you only work in Copenhagen?
No. We are based in Svinninge, Zealand, and deliver nationally and remotely.
Read next
Read next
Decision guides on Shopify and custom software.
- Web6 min read
When is Shopify enough — and when should your webshop be custom?
Most webshops don't need a custom build. Some do — and discovering it too late is expensive in both directions. Here's the decision framework we use ourselves in discovery.
→When is Shopify enough — and when should your webshop be custom? - Architecture8 min read
When should you choose custom-developed software?
Off-the-shelf gets you very far — until it doesn't. Here's how we think about the threshold between staying on the shelf and building your own, without turning it into a religious conversation.
→When should you choose custom-developed software?
Unsure about Shopify vs. custom?
Let’s clarify whether Shopify is enough for your shop.
A short conversation is often enough to see whether you should start on Shopify — or build something else.