Insights
Technical insights — without the marketing gloss.
Sharp answers to the questions we keep getting in discovery: when does the off-the-shelf tool work, when should it be replaced, and what does waiting actually cost? Written by the people who build and operate.
All insights
- Web6 min read
When is Shopify enough — and when should your webshop be custom?
Most webshops don't need a custom build. Some do — and discovering it too late is expensive in both directions. Here's the decision framework we use ourselves in discovery.
→When is Shopify enough — and when should your webshop be custom? - AI3 min read
AI agents in production — what must be in place before you ship
A demo agent that answers smartly in ChatGPT is not a production agent. Shipping AI to real users requires boundaries, observability, and a clear definition of when a human takes over.
→AI agents in production — what must be in place before you ship - SaaS3 min read
SaaS MVP: what belongs in v1 — and what waits
The hardest part of an MVP isn't building features — it's not building them. v1 should prove someone will use the product, not that you've built a mini enterprise platform.
→SaaS MVP: what belongs in v1 — and what waits - Cloud3 min read
Cloudflare for production apps — what it gives you, and what it doesn't
Cloudflare is more than a CDN. For many Next.js and SaaS products it's edge, DNS, WAF, storage, and compute in one vendor — but you need to know which pieces you actually need.
→Cloudflare for production apps — what it gives you, and what it doesn't - Cloud3 min read
What is Vercel — and when is it the right choice?
Vercel is the hosting and deploy platform behind Next.js. It's not the same as the framework — but for many teams it's the fastest path from repo to preview URL and edge caching without building the platform yourself.
→What is Vercel — and when is it the right choice? - Web8 min read
Why fast websites rank higher — and convert better.
Speed isn't a nice-to-have for your website anymore. It's a measurable Google ranking signal, a conversion lever, and the very first thing users feel — before they read a single line of your copy.
→Why fast websites rank higher — and convert better. - Architecture8 min read
When should you choose custom-developed software?
Off-the-shelf gets you very far — until it doesn't. Here's how we think about the threshold between staying on the shelf and building your own, without turning it into a religious conversation.
→When should you choose custom-developed software?
More insights are on the way. We publish only when we have something worth reading — not on an editorial calendar.