Topic
SEO
Technical insights from FlareTech about SEO.
- Web15 min read
JSON-LD that matches the page — otherwise it is a script you hope with
Structured data is only SEO if it says what the page shows. FAQ markup without an FAQ, invented reviews and LocalBusiness on a national site are how you ask to be ignored.
→JSON-LD that matches the page — otherwise it is a script you hope with - Web14 min read
When search belongs on the site — and when a sitemap is enough
Site search is a product, not a field you put in the header. You need it when the catalogue is larger than a menu — not because someone bought an index on a slide.
→When search belongs on the site — and when a sitemap is enough - Web14 min read
Redirects that do not rot — one hop, or you have not moved the URL
A 301 only counts for SEO if it lands on the right URL in one hop. Chains, forever-302s and campaign URLs you forgot are how the move rots after Monday.
→Redirects that do not rot — one hop, or you have not moved the URL - Web14 min read
Image pipeline for a marketing site — format, size and LCP
A hero of several megabytes is not a design choice. It is an LCP you forgot to own. The pipeline is format, width and CDN — and one place that refuses to override it.
→Image pipeline for a marketing site — format, size and LCP - Web14 min read
Error pages that recover — 404, 500 and what must not die
A 404 is a way forward, not a brand joke. A 500 is an honest pause, not a reload loop. The page you show on error is still your site.
→Error pages that recover — 404, 500 and what must not die - Method13 min read
An honest cookie banner: consent that matches what you set
A cookie banner is honest when reject is as easy as accept, and when the network after no is empty. A CMP logo is not consent.
→An honest cookie banner: consent that matches what you set - Web13 min read
Monitoring a marketing site — uptime, errors and SEO signals
A marketing site is down when the home page, the form or Search Console is quiet. An APM dashboard is for an app. It is not monitoring the site.
→Monitoring a marketing site — uptime, errors and SEO signals - Method13 min read
How to brief a redesign — so you do not discover scope in week four
A redesign brief says what must be true after launch, what must live, and what is out. A moodboard is taste. It is not a brief.
→How to brief a redesign — so you do not discover scope in week four - Method12 min read
What to put in a web RFP — so you can compare bids
An honest RFP says what must be true at launch, what you already have, and what is out. A 200-line wish list is not something you can compare.
→What to put in a web RFP — so you can compare bids - Method13 min read
First-party measurement after cookie consent
First-party analytics is measurement you own after an honest yes — or with no cookies. Not a new tag you hide behind Consent Mode.
→First-party measurement after cookie consent - Method11 min read
GDPR on your website: cookies, consent, and data flows
A cookie banner is not GDPR. What counts is what the browser actually sends, who receives it, and whether consent was a choice.
→GDPR on your website: cookies, consent, and data flows - Web12 min read
Web accessibility and the EAA: what does your site actually need?
The EAA is not a plugin and not a duty on every website. Here is what the law typically covers, what WCAG actually means, and what to fix first.
→Web accessibility and the EAA: what does your site actually need? - Web7 min read
Relaunch your website without losing SEO rankings
A new website can cost you traffic if URLs, redirects and content parity are not planned. Relaunch is an SEO project — not only a design project.
→Relaunch your website without losing SEO rankings - Web9 min read
Next.js vs. WordPress — when is which the right call?
Choose WordPress when editorial frequency and the plugin ecosystem are the strength. Choose Next.js when performance, control and developer flow decide the business outcome.
→Next.js vs. WordPress — when is which the right call? - Web10 min read
What drives the price of a professional website?
The price of a professional website is driven by scope, content, integrations, design requirements and operations — not by a universal package price.
→What drives the price of a professional website? - Method11 min read
How to choose a web agency — ten questions before the contract
You choose a web agency by testing whether the partner understands business goals, scope, ownership and operations — before any code is written.
→How to choose a web agency — ten questions before the contract - Web5 min read
How to choose a headless CMS — without building a new WordPress
A headless CMS solves a specific problem: content must be editable without redeploying the entire app. It is not automatically better than WordPress — it is better when your site is an app, not a theme.
→How to choose a headless CMS — without building a new WordPress - Web6 min read
WordPress to Next.js — when migration makes sense
WordPress is still a good choice for many marketing sites. But when performance, security, and developer experience start costing you more than WordPress gives back, Next.js is often the natural next step — if you do it with a plan.
→WordPress to Next.js — when migration makes sense - Web6 min read
When is Shopify enough — and when should your webshop be custom?
Most webshops don't need a custom build. Some do — and discovering it too late is expensive in both directions. Here's the decision framework we use ourselves in discovery.
→When is Shopify enough — and when should your webshop be custom? - Cloud4 min read
Cloudflare for production apps — what it gives you, and what it doesn't
Cloudflare is more than a CDN. For many Next.js and SaaS products it's edge, DNS, WAF, storage, and compute in one vendor — but you need to know which pieces you actually need.
→Cloudflare for production apps — what it gives you, and what it doesn't - Cloud4 min read
What is Vercel — and when is it the right choice?
Vercel is the hosting and deploy platform behind Next.js. It's not the same as the framework — but for many teams it's the fastest path from repo to preview URL and edge caching without building the platform yourself.
→What is Vercel — and when is it the right choice? - Web7 min read
When does it make sense to hire a Next.js agency?
In-house, freelancer, or a Next.js agency — the choice isn’t about prestige. It’s about pace, ownership, and what happens when the product has to live in production for years.
→When does it make sense to hire a Next.js agency? - Web8 min read
Why fast websites rank higher — and convert better.
Speed isn't a nice-to-have for your website anymore. It's a measurable Google ranking signal, a conversion lever, and the very first thing users feel — before they read a single line of your copy.
→Why fast websites rank higher — and convert better.