Migration
WordPress to Next.js — when migration makes sense.
WordPress is fine until plugins, performance, and security start costing more than they give. Here is how we migrate to Next.js without throwing your ranking away.
The problem
Not every WordPress site should migrate — but some should.
Many marketing sites run fine on WordPress with caching, a CDN, and fewer plugins. Migration is worth considering when performance, security, or developer speed systematically slow you down.
Next.js gives you control over rendering, metadata, and deploy — and typically a clearer path to fast pages. The cost is owning the frontend code and choosing where content lives (CMS or git).
We wrote a deeper insight on the decision. This page is the action-oriented landing: scope, risks, and next steps.
How we migrate
Migration with an SEO plan — not ‘launch and hope’.
The expensive failure is losing organic traffic. We avoid that with structure.
Content audit and URL mapping
Every important URL gets a destination — or a deliberate 301/410 decision.
Redirects tested in staging
No DNS cutover before the redirect list is verified.
SEO parity in Next.js
Titles, descriptions, canonicals, Open Graph, and JSON-LD from day one.
CMS choice that matches editorial
Headless CMS for marketing teams; markdown in git when you have few technical writers.
Media and asset redirects
Images and downloads get stable URLs or redirects.
Measurement after launch
GSC and Core Web Vitals followed in the weeks after — so you can act quickly.
Before you start
A checklist that saves expensive mistakes.
Can caching and fewer plugins solve it?
Often yes. We say so if migration is overkill.
Do you have capacity to own React code?
Without it you depend on an agency in a new way — plan for that.
Is the URL structure stable enough?
Large slug changes without mapping are the classic SEO disaster.
Who publishes content after go-live?
CMS choice follows editorial — not developer preference alone.
FAQ
WordPress → Next.js
Will we lose ranking in a migration?
Not if redirects, metadata, and content are in place. Without that plan: yes, the risk is real.
Can WordPress stay headless instead?
Yes — as a bridge. You get a modern frontend without moving all content on day one, but you still operate WordPress.
How long does it take?
Typically 6–12 weeks depending on page count and CMS complexity. We clarify scope in discovery.
What about the blog?
It can come along — with URL mapping and a CMS. Or you keep WP for the blog temporarily. Hybrid is legitimate.
Related services
Read next
Read next
In-depth guides on migration, performance, and CMS.
- Web6 min read
WordPress to Next.js — when migration makes sense
WordPress is still a good choice for many marketing sites. But when performance, security, and developer experience start costing you more than WordPress gives back, Next.js is often the natural next step — if you do it with a plan.
→WordPress to Next.js — when migration makes sense - Web8 min read
Why fast websites rank higher — and convert better.
Speed isn't a nice-to-have for your website anymore. It's a measurable Google ranking signal, a conversion lever, and the very first thing users feel — before they read a single line of your copy.
→Why fast websites rank higher — and convert better. - Web5 min read
How to choose a headless CMS — without building a new WordPress
A headless CMS solves a specific problem: content must be editable without redeploying the entire app. It is not automatically better than WordPress — it is better when your site is an app, not a theme.
→How to choose a headless CMS — without building a new WordPress
Considering a stack change?
Let’s assess whether migration is worth it for you.
We look at your site, SEO, and editorial — and say honestly whether you should stay, optimise, or migrate.