Topic
Performance
Technical insights from FlareTech about Performance.
- Web14 min read
Redirects that do not rot — one hop, or you have not moved the URL
A 301 only counts for SEO if it lands on the right URL in one hop. Chains, forever-302s and campaign URLs you forgot are how the move rots after Monday.
→Redirects that do not rot — one hop, or you have not moved the URL - Web14 min read
Image pipeline for a marketing site — format, size and LCP
A hero of several megabytes is not a design choice. It is an LCP you forgot to own. The pipeline is format, width and CDN — and one place that refuses to override it.
→Image pipeline for a marketing site — format, size and LCP - Web14 min read
Error pages that recover — 404, 500 and what must not die
A 404 is a way forward, not a brand joke. A 500 is an honest pause, not a reload loop. The page you show on error is still your site.
→Error pages that recover — 404, 500 and what must not die - Architecture14 min read
When to split a frontend monolith — and when you should not
A frontend monolith is one app you deploy as one. Split only when cadence, ownership or blast radius are actually two jobs — not because microfrontends sounds grown-up.
→When to split a frontend monolith — and when you should not - Web13 min read
Monitoring a marketing site — uptime, errors and SEO signals
A marketing site is down when the home page, the form or Search Console is quiet. An APM dashboard is for an app. It is not monitoring the site.
→Monitoring a marketing site — uptime, errors and SEO signals - Web12 min read
When a design system pays off — and when it is a folder
A design system is a contract about tokens, ownership, and not inventing the button again. A component library without those three things is a folder.
→When a design system pays off — and when it is a folder - Web12 min read
Web accessibility and the EAA: what does your site actually need?
The EAA is not a plugin and not a duty on every website. Here is what the law typically covers, what WCAG actually means, and what to fix first.
→Web accessibility and the EAA: what does your site actually need? - Web7 min read
Relaunch your website without losing SEO rankings
A new website can cost you traffic if URLs, redirects and content parity are not planned. Relaunch is an SEO project — not only a design project.
→Relaunch your website without losing SEO rankings - Web9 min read
Next.js vs. WordPress — when is which the right call?
Choose WordPress when editorial frequency and the plugin ecosystem are the strength. Choose Next.js when performance, control and developer flow decide the business outcome.
→Next.js vs. WordPress — when is which the right call? - Web6 min read
WordPress to Next.js — when migration makes sense
WordPress is still a good choice for many marketing sites. But when performance, security, and developer experience start costing you more than WordPress gives back, Next.js is often the natural next step — if you do it with a plan.
→WordPress to Next.js — when migration makes sense - Cloud4 min read
Cloudflare for production apps — what it gives you, and what it doesn't
Cloudflare is more than a CDN. For many Next.js and SaaS products it's edge, DNS, WAF, storage, and compute in one vendor — but you need to know which pieces you actually need.
→Cloudflare for production apps — what it gives you, and what it doesn't - Cloud4 min read
What is Vercel — and when is it the right choice?
Vercel is the hosting and deploy platform behind Next.js. It's not the same as the framework — but for many teams it's the fastest path from repo to preview URL and edge caching without building the platform yourself.
→What is Vercel — and when is it the right choice? - Web8 min read
Why fast websites rank higher — and convert better.
Speed isn't a nice-to-have for your website anymore. It's a measurable Google ranking signal, a conversion lever, and the very first thing users feel — before they read a single line of your copy.
→Why fast websites rank higher — and convert better.